marketing plans

Full scale marketing plans are the cornerstones for successful businesses as they lay down strategies by which your property will position and market itself and how it will meet its financial objectives. Marketing plans are therefore also crucial for forecasting your earnings and profitability – getting it right has major benefits.

challenges:

Marketing plans in the tourism and hospitality industry have an added complexity due to the nature of the perishable product, so employing specialists in the field is necessary in order to achieve the best results.

our solution:

HAM and its network’s experience in the industry gained from the operation, development and consulting of various projects gives us the edge to create a marketing plan for you that will make a difference. Our approach to start a dialogue and gain as much local insight as possible in order to tailor our plans to the specific needs of each client instead of providing them with a template.

In our marketing plans we put an emphasis on:

• matching strategies to the property’s USPs

• following the common vision of management, ownership and other stakeholders

• planning for long-term viability

• matching the pricing model that maximises return on investment